Advocacy training · Local government · Western Australia

Advocacy for local government. Making your voice count.

Advocacy and councillor training helps elected members, local government officers and community leaders present a case, influence decision makers and win support. David Julian Price runs it for councils and organisations in Western Australia, covering council chambers, community consultation and dealing with state and federal government. It’s part of David’s meeting effectiveness work.

Local government works where community expectation, political reality and governance obligation meet, usually under public scrutiny. When the stakes are high, communication is everything.

“Advocacy is the art of presenting a case so compellingly that the right people take the right action.”
DAVID JULIAN PRICE CSP · MEETINGS AND GOVERNANCE EXPERT

Mission critical

How you communicate decides whether you succeed

Clarity, confidence and credibility aren’t nice-to-haves in local government. Whatever the moment, it comes down to someone standing up and communicating with conviction and skill.

Council chambers

Presenting a budget recommendation, or getting a contentious motion across the line.

Community consultation

Fronting a meeting of residents who’ve never felt heard.

State and federal government

Securing funding for the infrastructure your community needs.

A divided council

Winning support for a long-term community plan.

What you’ll develop

Good advocacy is more than confident speaking

It’s understanding your audience, structuring your message, managing the room, and knowing what to do when things don’t go to plan.

The kind of credibility that makes people lean in when you speak.

Present your case clearly and persuasively
Structure arguments that build to a compelling conclusion
Use meeting procedure to your advantage, not against you
Handle difficult questions and hostile rooms with composure
Read a room and adapt your style

Who it’s for

If your role involves people, it’s for you

In local government, every role does. You don’t need to be a senior leader to benefit.

Mayors and shire presidents
Elected members and councillors
Chief executive officers
Senior staff and directors
Community development officers
Anyone who consults or advocates for the community

Why local government is different

Its own culture, framework and pressures

I’ve trained people in corporate, government, mining, health, education, sport and community organisations. Local government is unlike any of them. The advocacy skills it needs must be nuanced, flexible and grounded in how local government actually works.

Elected members aren’t employees

They answer to their community, not a manager.

CEOs serve two masters

Their council and their community, at the same time.

Officers meet people at hard moments

Residents who are vulnerable, frustrated or simply unheard.

I understand the terrain. With qualifications in business law, corporate governance and company directorship, more than four decades working with councils, boards and community groups, and service as an Independent Presiding Member on local government audit committees.

The Walk Tall difference

The short guy who helps you walk tall

In local government, walking tall means showing up to the hard conversations with the skills and confidence to make a difference. It means your community, your council and your colleagues know that when you stand up to speak, it’s worth listening.

Questions

Advocacy training FAQs

Presenting a case so compellingly that the right people take the right action, whether that’s securing funding, winning council support for a plan or building trust with the community.

Mayors, shire presidents, elected members, CEOs, senior staff, directors, community development officers and anyone whose role involves communicating, consulting or advocating for their council or community.

Because it has its own culture, procedural framework and pressures. Elected members aren’t employees, CEOs serve council and community, and officers often work with frustrated or unheard residents.

Yes. The skills apply to any audience you need to persuade, including ministers, departments and funding bodies, as well as council and community.

Stay composed, acknowledge the concern, answer briefly and return to your key message. The program gives you practical techniques and practice for exactly these moments.

Knowing procedure lets you use it to your advantage and stops others using it against you, so your case gets a fair hearing in council. See Meeting Procedures.

David is a Certified Speaking Professional (CSP), a Global Speaking Fellow and Past World President of the Global Speakers Federation, and a member of the Australian Speakers Hall of Fame. He brings more than 40 years of real-world experience, plenty of humour and practical ideas people can use straight away.

Make your voice count

When you stand up to speak, make it worth listening to.

Get in touch to talk about advocacy training for your council, shire or team.