Sales presentation training · Perth, Western Australia
Product knowledge matters. But when decision-makers choose who to trust, how you say it often counts for more than what you say. People go with people they know, like and trust.
“The presentation of the content is always more important than the content itself.”
The biggest myth in speaking
Nothing could be further from the truth. People with a technical background often fall into this trap. You can have the best content in the world, but delivered badly it has no impact, or worse, a negative one.
Ironically, the reverse can also be true. Average content delivered really well can win a room.
What wins the business
Building congruency and trust
Salespeople, business owners, entrepreneurs, executives, even politicians: every client starts here. Persuasion is a journey, and step one is crucial.
Start with what you share. Acknowledge their situation or problem. It validates them, and you can’t leap straight to where you want them to be.
Present the issue from where they stand. It shows you exactly what to focus on.
Stories of past clients and situations take people on a journey with you. They build bridges of understanding and acceptance.
An effective and memorable sales presentation
Relationship marketing, not old-school sales training. There are no “101 ways to handle objections” or “53 ways to close”. The focus is the human-to-human connection that gets clients to want to talk further, and say yes.
How the training works
Same with presentations. Every workshop is interactive. You’re hot-seat coached on every part of your delivery, and that’s where the magic happens.
Appearance, how you sit or stand, when to move and when not to.
The words you use, and varying voice and pace for impact.
How to start, how to build your case and sales presentation best practice.
Advanced nonverbal rapport that reduces tension and builds a “Bluetooth” connection with your client.
From a two-minute pitch at a networking event to a full presentation to a board or buying team.
What clients say
“He worked out that my point of difference was that I always wore a purple top. I rebranded as The Purple VA. Since then people have said, ‘I can’t remember your name but I know you’re The Purple VA.’”Anne Brown · The Purple VA
“He anticipated the style of communication suitable to the audience I was presenting to. I was thrilled when our organisation’s pitch was successful and grateful for the part David played.”Suzanne D · Lawyer
“Even if you’re already an accomplished speaker, David extracts even more out of you. Fast-paced, interactive, practical and insightful.”Dale Carter · GTP Web Design, Development & SEO
“David is absolutely outstanding at what he does. He finds the words that resonate with his clients and their customers. His sessions are always fun and full of energy.”Jon Haines · Tick Finance
“I’ve really struggled with my sales pitch and how to present my business. David offers a fantastic course. I’m buzzing with excitement to try out my new skills!”Natalie Gibbons · Perenti Group
“David’s sales training boot camp is highly recommended. Entertaining, uplifting, educational and enlightening.”Allan Thiel · Advisor to Business Owners
Questions
Trust. Decision-makers go with people they know, like and trust. How you present your content, building common ground, seeing it from their side and using stories, often counts for more than the product detail.
Delivery. Great content delivered badly has little impact. The presentation of the content is always more important than the content itself.
Not in the traditional sense. The training focuses on the human-to-human relationship that makes clients want to talk further and say yes, rather than scripted closes.
Yes. In-house sales presentation training helps your team deliver a message that is more professional, consistent and compelling in every sales conversation.
Yes. Coaching can focus on a live pitch, tailoring your style and message to the audience you’ll be presenting to.
Yes. The principles apply in person, on the phone, by email and in virtual meetings.
David is a Certified Speaking Professional (CSP), a Global Speaking Fellow and Past World President of the Global Speakers Federation, and a member of the Australian Speakers Hall of Fame. He brings more than 40 years of real-world experience, plenty of humour and practical ideas people can use straight away.
In-house sales presentation training
Let’s talk about your team, your clients and the presentations that matter most.