In the ongoing battle between content and delivery, which one do audiences actually remember — and are you investing in the right one?
I’m waiting on a parcel today. I’m genuinely looking forward to what’s inside. But here’s the thing — if the delivery fails, if it ends up at the wrong address, arrives damaged, or simply doesn’t show up at all, it doesn’t matter what’s in it. The contents become irrelevant, because I never received them.
That’s the relationship between content and delivery in a presentation.