Even Santa needs an elevator pitch

how to pitch your business

A jolly “ho ho ho” won’t cut the mustard if you want to ring the bell as Santa. You’ve got to impress the shopping centre bosses with more Santa sass than that. Santas only work around 4 weeks of the year so their pitch has to sparkle straight away. Would your pitch sleigh them in […]

Challenge yourself to paint pictures with your words 

Metaphors make your words sizzle and sing. They give instant clarity as brains are more wired to images than just words. They’re the quickest route to the brain. They’re visual, they get attention, they’re memorable, evocative and achieve instant understanding. It’s a way of communicating. A shortcut to instant understanding, use for persuasion, something is […]

Design & Delivery – the 2 crucial ingredients for powerful presentations


Designing an executive’s presentation is like designing a car. It needs to fit the style of the executive. It needs to fulfil its function. It needs to be built for the appropriate audience. It needs to make the executive look and feel good and be proud of the end result. On top of all that […]

How many times should you practise a presentation?

We all know you need to practice before you present. But when it really matters, and your job could be on the line, what is the ideal number? Is it 5, 10 or 20 times? I was working with a large law firm who had been asked to make a presentation to a bank which […]

To Wear a Tie or Not to Wear a Tie

Recently I was working with a professional services firm and the issue of wearing ties sparked some interest. It was raised from a person in the team who preferred not to wear a tie, while his boss, did have a preference for wearing ties. It prompted me to do some informal research. I sat in […]

Charisma – You Either Have It Or You Don’t..Maybe Not.

Charisma is that magnetic quality that some speakers may have in drawing an audience. It is that certain “something” that the audience may not be able to name, but they certainly feel it. It is what makes speakers effective, and it’s what makes speakers convincing and influential. Charisma also goes beyond public speaking. It could […]

What To Wear When You Speak? – David Price

You have an important presentation to make and you just don’t know what to wear. It’s a question that is as important for men as it is for women. In his book “You are the message”, Roger Ailes, titles the first chapter “The First Seven Seconds” and you can guess what it says – first […]

Speak Confidently and Persuasively – David Price

Make 2017 “The Year of You – The speaker!” by following these four strategies 1. Face the fear Depending on who you speak to, most people say that speaking in front of a group is one of the things that scares them the most. It’s natural to be nervous, even scared to death! The only […]