What’s an elevator pitch? Put simply, it’s a catch-phrase or short description of the features of the product or service you provide and the benefits your customers will experience if they do business with you.
They’re called elevator pitches as they’re as short as a ride in an elevator. And you never know who you could end up in an elevator with. Maybe a future boss, or someone you’ve been wanting to ‘bump’ into for a while that you’d love to connect with? Well, now’s your chance to make a good and lasting impression. But what to say?
The irony is that most elevator pitches are not given in an elevator. They’re said at places such as networking or business events where you get 30 seconds or a minute to introduce yourself and say what you do.
In a recent survey we conducted, we asked a number of regular attendees of networking functions what percentage of elevator pitches were memorable and effective. The average was 20%.
Business elevator pitches can be said anywhere, anytime, so you need to be ready. Keep 2 or 3 tucked away in your memory bank vault for unexpected meet-ups.
Remember, you’ve got 30 seconds or less before the opportunity could be lost forever.
For example, you might bump into someone on the street, or at a mates’ backyard BBQ or a networking event. If the situation calls for it, they may ask the favourite go-to question when you’re getting to know someone …. “And what do you do?”
Even if the person you speak with isn’t a good fit for your services, they may know someone who is.
If you don’t have their attention in the first 3 seconds, you’re unlikely to get it later.
If eyebrows are raised that’s good news. It means you’ve created curiosity and didn’t confuse.
This may sound obvious, but sometimes it’s much harder to define this simply when you’re immersed in it. A professional pitch coach can help you articulate the features of your offering, distilling it to perfection.
An elevator pitch is more than a greeting. Its purpose is to get a follow-up meeting
A good pitch should be brief. When you have less to for others to hear, it’s easier for them to remember. If it’s too long, this could be a reason why your business elevator pitch isn’t starting conversations.
If you’re struggling to find the right words, this means your message could be confusing to others. As well as speaking clearly, you should find words that clearly define the benefit they’ll experience from working with you.
Frame the shift you want people to make. And the action you’d like them to take
We remember better if it’s said simply, such as in a rhyme
Put your catch-phrase into a rhythm or beat. Making it easy for others to repeat.
You’ll learn a punchier pitch said in less time. With a relevant metaphor, and maybe a rhyme
David’s pitching workshop was amazing. In 9 minutes he helped me to craft a couple of different pitches that got the group laughing.
Hugo from Hugo’s Mobile Car Detailing
Speaking with confidence is important, and so is speaking clearly, but they’re only part of the equation. Coming up with the words for your elevator pitch script is also important. To really make your elevator pitch pop, hiring an elevator pitch coach is like putting the icing on your business cake’s delivery and message.
But an often over-looked part of the pitching process is the design, or in other words, how you put it all together so it’s a good presentation of your pitch.
You’ll learn techniques for speaking with confidence LINK to be added to public speaking coach page
So your pitch and body language are congruent.
When giving a presentation your words may not land how you expect them to if your physiology does not match your message. A good presentation should include an understanding of how other elements are combined to back up your message, such as pausing, pace, stance plus other presentation tips and unique presentation ideas.
David Julian Price is the master pitch coach. As well as learning many presentation tips at the Pitching Bootcamps, you’ll also be hot-seat coached to fast-track your speaking skills.
Would you like to learn how to say and put it all together? Come and learn presentation skills training that lasts forever.
At the elevator pitching bootcamps, you’ll not only learn from the master elevator pitch coach, David Julian Price, you’ll also learn by watching others being coached on the spot.
Participants all join in to help one another, often creating long-lasting friendships and business relationships. Group coaching creates intrigue, engages and informs. At David Price’s Pitching bootcamps we all brainstorm.
I’m a Genie. I help businesses spend less time working on the boring stuff like their bookkeeping and admin, and more time working on the things they love.
My clients say that what makes me different from other bookkeepers is that I’m a hoot. I’m fun and I speak their language, not bookkeeping language.
BUT… even though I’m fun I know my stuff. I teach at Curtin University and I’ve written 5 textbooks on bookkeeping.
I’m Mellida Frost The Business Genie.
I’m a connector. I connect business people with new clients. I’m from District 32 and that’s what we exist to do. We are each others’ sales force, making us the Power of Connection.
Dean Keating – District 32
I’m the Invisible Man. I work on the stuff you’ll never see, but you need it for almost everything you do. I’m an electrical and communication specialist.
Barry from Comsec Electrical
Would you get your car cleaned by someone whose car is filthy? Of course you wouldn’t. I practice what I preach because my car is always clean, and I’ll clean your car just like I clean my own.
I’m Hugo from Hugo’s Car Detailing.
If you’re hot and you want to be cool, call me.
Christian from Ford and Doonan Air Conditioning
Who likes talking to Telstra or Optus? That’s what I do. I talk to Telstra and Optus for my clients so they don’t have to.
I’m Rob Heldoorn from Aria Telco Management.
“I’ve just completed a course with David Julian Price and I’m absolutely in awe of how he managed to digest what we were telling him and turn it into a pitch and to actually remember it himself. It was absolutely fantastic!
He made everyone feel relaxed with some fun presentation ideas and exercises before working with us individually to create a memorable pitch uniquely tailored to each of us. If anyone wants a great pitch and gain confidence sign up for this course.”
Dave Edward – The Customer Experience Guy
When you need good solid content with no fluff, David Price is the coach you need. His style is direct, interactive and engaging, ensuring the audience stays awake and leaves with takeaway techniques to implement that day. He is an expert presentation skills coach, meeting procedure sage, author, conference speaker and communications skills educator, able to explain complex ideas in simple terms.
I’m the ‘talent behind the talent’ at David Julian Price Consulting. When David’s in his zone of genius as a speaking and meetings coach, his eyes light up. I’m not kidding. When you love doing things that most people avoid, you know you’ve found your calling, and it’s a privilege and a delight to support my husband in this way – Denise Price