Connection with the audience is key if you want to get your message across clearly and move people to action.

And the most poignant way to do this is by telling stories that relate to the points you’re presenting. Stories are more relatable because they have a direct link to our brains.

If the audience is distracted and daydreaming, it could be you haven’t structured your presentation well. A well-delivered and well-structured business story:

• Engages and captivates your audience

• Keeps your audience looking directly at you, hanging on your every word
• Delivers a powerful, impactful message that leaves your audience wanting to know more

This is all possible when you master the art of designing and delivering a powerful presentation.